Jevremovic Daniel

Dr. Scott Lankford

English 1A Honors

2 March 2007

 

            In the book The World Is Flat, Thomas Friedman writes about a “Flat World” that is interconnected, with information and ideas moving freely across the globe, between individuals. In my own life I utilize technology as a web developer, to communicate with clients all over the world, collaborate, and generate solutions for them. Friedman’s opinion that information technology will heighten global interaction and level the global economic playing field holds absolutely true in my own world. In both Friedman’s book, The World Is Flat and my own life, work and ideas flow freely—and in my case this free movement is crucial to the work that I do as a web developer.

            In The World Is Flat, Friedman tries to establish the argument that because of technology, “It is now possible for more people than ever to collaborate and compete in real time with more other people on more different kinds of work from more corners of the planet and on a more equal footing than at any previous time in the history of the world” (Friedman 8). The technologies involved in Friedman’s contention include computers, e-mail, fiber-optics, teleconferencing, and new software. Unlike with the rise of previous technologies, the adoption of information and internet-related technologies has been extremely rapid. For instance, in roughly ten years the number of internet users has risen from around 16 million to 1.093 billion, an increase from 0.4% of global population to 16.4% (“Internet Growth Statistics”). The significance of this growth is that over half of these internet users are in Asia, supporting Friedman’s belief that the next era of economic growth and globalization will not necessarily be driven by the western world. With new methods for communication and new people available in the global workforce, companies have ramped up their efforts to collaborate with different parts of the world. This is due to the “rule of the market economy” as Xia Deren, mayor of Dalian province describes, “that is if somewhere has the richest human resources and the cheapest labor, of course the enterprises and business will naturally go there” (Friedman 36). Today, the expansion of the internet and information technology now allows companies to reach the best and cheapest people to do the job.

            Of course, there are some jobs that cannot be outsourced because they are too specialized or too localized. Unfortunately for me, web development can be done by anyone with the know-how, anywhere in the world. As Scott Kush, a former web-developer for Sun Microsystems told me, “Web-development is essentially just software development that is oriented towards applications that can be run or distributed on the World Wide Web.” Web-development is the programming behind web-applications and has nothing to do with web-design or graphics, and therefore is not an inherently creative industry—anybody can do it. As Friedman describes in his chapter “The Untouchables” it is only those who are creative and adapt that will be ensured jobs in the new global economy. In other words, to have longevity as a web-developer in Friedman’s world it is necessary not to just have technical knowledge, but to take that knowledge to the next level.

            In order to be creative with web-programming I try to find more efficient solutions to deal with my clients’ requests and work faster with fewer errors while still innovating. Friedman describes a new type of worker called an ‘adapter’ or ‘versatilist’ and it is exactly this type of attitude that is crucial for me to succeed with web-development. Already, simple HTML as a basis for a website or web-application is completely outdated and old principles about web development no longer apply anymore (Morris). Since I work freelance and based on contract, all of the learning I do is based off of my own initiative, similar to Friedman’s example of Marcia Loughry, an employee at EDS who trained herself to advance up the ranks. Loughry states, “I concluded I was solely responsible to [keep learning] by myself, that the resources were available, and that it was just a matter of me taking the initiative” (Friedman 291). Friedman’s purpose of this interview with Loughry is to demonstrate how in the ‘Flat World’ individuals must be self-motivated and that information is everywhere if one has the desire to learn. I can recall countless nights paging through books about new types of code that I had not learned yet and sitting at my pc trying to integrate new techniques into my work. The importance of learning for me of course, was the same as for Loughry, the more I know, the more competitive and marketable I can be.

            The only reason I have to learn as a developer is to obtain skills that no one else has, so that I will always have a role and a job to do. As a specific example, I recently became familiar with a programming language that is becoming increasingly popular called Ajax, or “asynchronous Javascript and XML” (Friedman 86). By Friedman’s definition, Ajax is “a Web development technique that allows complex Internet business applications to be embedded onto a Web page, then called up with a simple browser and accessed as easily as viewing a page on Amazon.com” (87). Ajax is in fact a combination of old technologies coming together to take website interactivity to a whole new level. With Ajax, applications can be run and shared over the web rather than having to be installed at an individual’s pc. Companies can now use Ajax to store all of their business software on one mainframe and then have their employees access their network to use their business applications—everything from financial software to things like GoogleMaps. This makes operations a lot more efficient for companies when they need to update their software—since they really only need to update one copy—and this had made the demand for programmers with knowledge of Ajax very high. Thanks to the internet however, learning Ajax took all of about two days, since I got all the reference material I needed online, and bought a few books off of Amazon.com. With a small amount of initiative and effort, I had made myself ten times more marketable in about one weekend, and of course when technology changes again, I will have to repeat the process.

            The benefit of becoming familiar with Ajax and adding it to my portfolio was instant. In August of last year, I received an email from Andrew Tipper, a technology consultant working at AFG (Arbonia-Forster-Holding), a Swiss construction and equipment manufacturer. I was contacted because of a referral from a previous client who ultimately did not hire me in full but liked some of the beta programs I had written to familiarize myself with Ajax. AFG is an international company that has branches all over Europe, and I was being asked by Tipper to collaborate with their own team of developers to build software that would allow clerks in their retail outlets to work directly from the companies’ servers. This would thereby give local clerks instant access to inventory from any warehouse location of AFG in Europe. After e-mailing some of my questions and proposals, I began work on the project four days after being first contacted. My daily routine while working for AFG was to wake up very early in the morning—for the time difference—teleconference with a project leader for an hour, work on my set of code, and then submit my work directly to the head developer and his team to be reviewed. All of this work and learning of course was completely dependent on the rapid and free exchange of information made possible by the internet and new technology of Friedman’s “Flat World.”

            Friedman describes what made my type of collaboration possible best in what he calls “The Triple Convergence.”  Friedman describes the first part of the convergence as 

         

            a global, Web-enabled platform for multiple forms of collaboration. This platform

            enables individuals, groups, companies, and universities anywhere in the world to                             

            collaborate—for the purposes of innovation, production, education, research,                            entertainment, and, alas war-making—like no creative platform ever before. This     platform now operates without regard to geography, distance, time, and, in the          near future, even language (205).

 

This aspect of the convergence is perhaps the most crucial to my world because all of the work I do is dependant on the existence of the World Wide Web and its utilization.      Friedman presents the second component to his convergence where he asserts that, “The big spurts in productivity come when a new technology, or a new platform of technologies, is combined with new ways of doing business, and this always takes time” (208). In other words, it was when companies and professionals got comfortable with information technology that it could change the global economy and how people collaborate. The final part of the convergence was that the Soviet Union fell and people who had been living in socialist economies “were increasingly free to join the free market game” (212). Friedman tends to focus on how people of different nationalities have become competitive in the global workforce, but for me, “The Triple Convergence” has made it possible for someone of my young age to get a serious and worthwhile job. In my world, globalization is all about opportunity going to those who have the right skill set—the untouchables—regardless of their age, nationality, race, or gender.

            With the open and free flow of information thanks to the aspects of “The Triple Convergence,” it is possible for me not to even have to deal with my age as an issue. The only thing that matters—thanks to the new global infrastructure—for a client hiring developers, is if they have the right knowledge. This is again similar to the case of Marcia Loughry, what matters for me in my profession to get ahead is not age, seniority, or structured qualifications, but real applicable knowledge and flexibility. With regard to the world today, Friedman puts it simply and states, “hierarchies are being challenged from below or are transforming themselves from top-down structures into more horizontal and collaborative ones” (48). Today people must “justify [their] job every day” so a lot of the fat from scrutinizing executives with no real skills is being increasingly trimmed away (277).  This makes it possible for me at the age of seventeen to be able to compete, since there is less emphasis on seniority and rank than on actual ability. The emergence of the power to collaborate instantly around the globe means that people are increasingly less restricted from the global economy based on their location or societal status. Companies are merely searching for the best and most capable workers and are willing to look around the globe for them. In short, all of the new technologies associated with the internet’s boom have created a global employment environment that is more based on competency than ever before.

            Friedman contends that barring a war or ecological catastrophe that the world will only become more globalized in the future. If this is true, then I and others should focus on obtaining the skills that will be the hardest to get and be the most in demand if we should expect to have any longevity in “The Flat World.” As Tim Berners-Lee, inventor of the World Wide Web writes, in an issue of The Economist, “a number of technical innovations along with new social arrangements regarding data are advancing the world wide web towards what we call the Semantic Web” (130). Semantic Web is both a variety of technologies and a philosophy. The ultimate goal of Semantic Web is to better integrate data on the internet so that the tedium involved in finding, sharing, and combining information on the web is reduced. For instance, a computer can be given a specific set of complicated parameters to search for that would normally require a human to do multiple searches on a site like Google. The importance of this is that scientists are planning to further integrate data from around the world and this will mean that even more jobs can be either automated or moved to wherever they can be done for the least overhead. Since I am always competing for work globally, this change will not be new for me, but for others it may be a radical physical and psychological challenge. The best way for those who will face growing competition to adapt is to become Friedman’s “Untouchable” and always be acquiring unique—high demand—new skills.

            Ultimately “The Flat World,” global interaction, and information technology will hurt some by taking their jobs away due to competition. However, when I look from my perspective, even where web-development is highly competitive in some cases, new technology will be creating opportunity for those that are motivated to learn. According to the Organization for Economic Co-operation and Development, “Information technology (IT) and broadband are major drivers of economic change, restructuring businesses, affecting skills and employment, and contributing to growth and consumer benefits,” so those who can adapt with the technology will be able to exploit it to their advantage. The world today is interconnected, and if it becomes more-so as Friedman predicts, people will have to learn to “understand all the new tools now available to them for collaborating and competing” in the new global economy (Friedman 258). I have been fortunate enough to have already adapted to Friedman’s new connected world and grasped at least somewhat how to be successful in it. The technology and developments that Friedman describes in The World is Flat completely envelope my life—I have to use them everyday I work. Without events such as “The Triple Convergence,” my entire outlook would be radically different and everything about my work would not be possible. I am able to compete in “The Flat World” where twenty years ago, I would not have any serious opportunities available. In my own life, “The Flat World” is only a challenge when I cannot learn or adapt, but I know the best way to be prepared for when I truly enter the global economy is to be highly educated and highly skilled, but also an original and creative thinker. As long as I can maintain my flexible status, I will have a role and be successful in “The Flat World.”

 

 

 

 

Works Cited

Berners-Lee, Tim. "Welcome to the Semantic Web." The Economist 19 Jan. 2007: 130. 

Friedman, Thomas L. The World is Flat. 1st ed. New York: Farrar, Straus and Giroux, 2006. 

"Internet Growth Statistics." Internet World Stats. 21 Feb. 2007. Miniwatts Marketing Group. 27 Feb. 2007 <http://www.internetworldstats.com/emarketing.htm>. 

Kush, Scott. Personal interview. 2 Feb. 2007. 

Morris, Charlie. "A Look At the Web Development World Ahead." Web Developers Virtual Library. 10 Jan. 2000. 27 Feb. 2008 <http://www.wdvl.com/Internet/History/LookAhead/index.html>. 

OECD Information Technology Outlook 2006. OECD, 2006.